Nicechart.com sell downloadable sheet or lead music. They wanted a website which was based heavily apon Apple's design asethics. The design and brand could potentially be rolled out into iPhone, or iPad apps. The characters had to be friendly and accessible and represent the different types of musicians which would use the site.
The website would have eccomerce integration. Account pages and stepped processes had to be taken into consideration.
Searchability was key. Most users would search for the Artist or song they wanted as sheet music.
The website is currently still in its final development phase. It will go live within the next couple of months. www.nicechart.com